This campaign from 2013, allowed consumers to recieve an instant grat limited edition t-shirt when they purchased selected bottles of J.C. Le Roux. The T-shirts were compacted and packaged into necktags on each bottle.
The campaign was supported with a digital component which offered a "Design your own t-shirt" app on J.C. Le Roux's Facebook page. Here consumers could design their own t-shirts, get votes and stand a chance to get their designs printed and delivered to them.