KFM | Brand Campaign Billboards
Canvas was tasked with conceptualising a billboard campaign for radio station KFM. Our insight was that music can positively alter your mood and with KFM being one of the leading radio stations in the Western Cape, we wanted to highlight this. So we used very recognisable 'hero icons' to illustrate that "Music Saves the Day."
Creative Director: Mike Ipp
Art Direction: Sarah Corder
Illustrator: Sean Devey