Twisp is South Africa's leading electronic cigarette.
For their post festive season cycle (Jan/Feb '15) we ran a campaign that played on the idea of new resolutions and better life decisions. The campaign played at store level through table talkers, vinyls, wobblers and on social media.
We didn't want to come across as guilt tripping consumers so instead we created positive messaging and a platform for people to express their ambitions and dreams for the new year ahead. To do this, we created chalkboards that consumers could write on and these were then posted on social media.
The messaging on the various collateral related to fresh starts and new beginings.