ASICS | AW 2019 Tennis Campaign
To launch the new range of tennis performance shoes and apparel, we were tasked with developing the campaign direction which would featured ASICS sponsored tennis athletes, Novak Djokovic, Julia Gorges, Alex De Minaur, Gael Monfils, Zhang Shuai and Steve Johnson.
The campaign was inspired by dynamic movement and layering. We aimed to create layouts that would hero the athlete as well as the product.
The campaign collateral was implemented globally - in-store as well as on digital and social platforms.
Client: ASICS Global
Agency: All These Things on behalf of ASICS
Production: Malherbe Pelser + Wesley Tam
Art Direction + Design: Sarah Gibson
Photography: Devon Krige - Smith & Daniels
Window displays in ASICS flagship store on 5th Avenue, New York
Wimbledon activation in London, UK