ASICS | Tokyo Retro Campaign
In January 2020, ASICS launched a collection of new sports performance and lifestyle shoes and apparel inspired by the retro heritage of the brand and the city of Tokyo.
We were tasked with developing a campaign look and feel that would incorporate these various sports heritage elements as well as the speak to the urban retro feel of Tokyo.
The collateral was primarily pushed on social platforms, digital as well as in-store.
Client: ASICS Global
Agency: All These Things on behalf of ASICS
Production: Malherbe Pelser, Wesley Tam + Victoria Nortje
Creative Direction \ Art Direction: Sarah Gibson
Designer: Philip Ackerman
Photography: Casey Crafford
Photography Assistant: Justin Fletcher
Styling: Lydia Geldenhuys
MUH: Hilary De Villers