This work was shortlisted in the Direct Mail category for the 2011 Loeries.
Despite the nature of their work and the labels that society has attached to them, sex workers are human beings like the rest of us. They are mothers, daughters and partners, outside of their profession.
To highlight the fact that, at the core of it, sex workers are human beings and therefore deserve their basic human rights to be upheld, we handcrafted sets of "Russian Dolls" and had them delivered to our target audience.
Advertising Agency: TBWA \ Hunt \ Lascaris \ Cape Town, South Africa
Creative Director: Liezl - Mari Long
Art Director: Siraaj Petersen
Copywriter: Keenon Daniels
Illustrator: Sarah Corder
Production: Tina Southgate, Robert George
