A brand refresh that delivered a new attitude and aesthetic at every touch point.

We carved out an ownable space in the often cleché coffee market, by showing customers (both B2C and B2B) that we know they will compromise on a lot, but never their coffee.

Everything from the language to the graphic details were refined to be confident and uncompromising to deliver on the new brand position.

The launch is in early stages but has already secured an Accor Hotels national contract.
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